UPDATED MARCH 23, 2020
As more women become entrepreneurs, social media is playing an increasing role in their business.
In the past, traditional marketing methods have required a large investment of time and a sizable team of people to support the various associated costs and expenditure of resources.
For women business owners these days, a successful marketing campaign can be started using far less resources and money by utilizing the reach that social media networks offer for women small business owners.
Women business owners are flocking to social media to communicate with customers and prospects in much greater numbers than every before.
Women business owners also report using social media for direct contact with customers at a significantly higher percentage rate than their male counterparts.
Women small business owners are using social media channels to promote their personal brands and businesses, tapping into a growing customer base online that includes millions of women.
“You’re not in competition with other women. You’re in competition with everyone.” – Tina Fey
Social media platforms can create effective networks for women in business and help solve such problems as marketing and advertising. According to Inc. Magazine, Female small business owners used social media marketing in four key areas:
- Marketing and Sales Capabilities
- Product Launches
- Direct Customer Communications
- “Humanizing” Their Brand to Existing and New Customers
Women are increasingly using social media as a branding tool. By posting consistently and sharing everything from product photos to testimonials, female entrepreneurs know how to build trust and customer loyalty using social networking sites, often bypassing the need for expensive marketing campaigns.
All small business owners need to know which features and functions to look for to choose the right social media platforms to build effective networks on. If this seems like a lot of work, it is! This is why If you are too busy or think you might need help, hire a consultant to do the job. There are scores of successful entrepreneurs in a multitude of industries out there. Here are a few to give you some additional advice on using social media to grow your business.