The importance of online customer reviews for your small business Small business owners know that having a website to communicate their brand, products and services is key to bolstering their company’s marketing efforts. Online marketing and advertising is not a
5 Smart Strategies for Marketing Your Small Business Online Every small business needs a marketing strategy to develop a constant pipeline of qualified leads to convert into sales. Just building a website does not mean that you will attract visitors
7 Low-Budget Small Business Digital Marketing Ideas Small businesses often have a low-budget marketing budget which can make promoting your business challenging. Digital marketing is a must-have for promoting your products or services, but optimizing your online assets is also
6 Reasons Why You Should Update Your Business Website this Year It is essential for small business owners to maintain a presence on the web. Many have a website created and assume they are all set to reap the rewards
Why you need to have video testimonials on your website Video has become the most commonly used format in content marketing, overtaking blogs and infographics. (HubSpot, 2020). That is why small business owners and marketers are creating video content as
How Storytelling Can Boost Your Digital Marketing Efforts Digital Marketing is all about connections – Connecting with your audience through relevant content that they will find valuable. So why is the best way to connect with someone always through a
How SEO and Content Marketing Can Solve Business Problems So what business problems can SEO marketing solve and how is content marketing connected to SEO? The problem lies in the disconnect between SEO and content marketing. A study conducted by
The 4 Best Ways Small Businesses Can Improve their Social Media Advertising Results If you are looking to reach new customers and do it quickly, social media advertising is something you need to add to your marketing strategy. In this
Why SEO is important for small business Does every business NEED SEO? Do you really need to invest in search engine optimization, or can you get by without it? We have discussed SEO in a number of articles on our
A Beginner’s Guide to Website Marketing for Small Business Many small businesses have already paid to have a website created. This is as far as many small business owners get with online marketing. They have a website. It sits….and sits….for
6 Content Marketing Tips to drive traffic and leads to your website Creating valuable and useful content for your target audience will increase brand awareness and boost traffic to your website which will generate leads for your business. When putting
4 Ways Your Small Business Can Benefit From Blogging Are there ways to grow your website traffic, attract new customers and build loyalty and trust with current customers….without spending a lot of money? The simple answer is yes – by
5 Social Media Mistakes To Avoid 1. Over-Promotion Your social media’s primary objective should be to connect with your community and share useful information so that you can gain valuable insight into your audience and how your business products or
How to Build a Social Media Strategy That Works for Your Small Business Yes, social media marketing is required during difficult times for any small business. It enables you to: Let potential customers learn about the existence of your products
Affordable Online Marketing Tactics for Small Businesses With Small Budgets In difficult times, it may be impossible for you to focus on marketing with everything going on. Keeping your marketing efforts going is a must if you want your business
A Basic Social Media Strategy For Small Businesses During The Pandemic How does a small business sustain itself during the COVID-19 Pandemic? You read about the number of businesses closing and wonder how you can make the best of a
5 Proven Email List Building Tips For Small Businesses Numerous studies have confirmed that email beats out every other form of online marketing in terms of ROI. According to the Direct Marketing Association, email has an ROI of $40 for
During this global health crisis, small businesses are fighting to stay alive. Those that are open and doing business are faced with tough choices. Depending on your industry, that may mean that you are challenged with more competition than ever
UPDATED MARCH 23, 2020 As more women become entrepreneurs, social media is playing an increasing role in their business. In the past, traditional marketing methods have required a large investment of time and a sizable team of people to support
Social Media Marketing During Difficult Times – Small Business Advice During A Crisis The business world we live in has changed. People are moving from visiting brick and mortar stores to online shopping in droves due to the pandemic. Just
3 Low-Cost Ways To Market Your Business Online Car manufacturers can afford to market their products to everyone. Most automobile companies have car models for just about every type of consumer with a variety of price ranges. Most small businesses
3 Best Ways To Market Your Small Business Online When budgets are tight, online marketing might be the first expense a small business looks to cut. Big mistake! While traditional advertising methods can be costly and difficult to measure, small
These days, business website owners need to consistently maintain and update their sites to successfully compete in their marketplace. Improving your website is not a one-shot event. To effectively create and maintain a business website in 2020, you should have
Most business owners aren’t familiar with the digital marketing tools to drive traffic to your business website. This article explains some techniques you can use.
Website Design & SEO Developing an SEO-friendly website Business owners who are having their website designed or redesigned to take advantage may not be aware that search engine optimization needs to be built into the web design process, not added
5 Strategies for Marketing Your Small Business on Social Media in 2020 As we leave a decade of social media hysteria behind, it’s a good time to start thinking about how to best use your scarce marketing dollars in the
Why isn’t my business growing? With the daily grind taking up all your time, it’s a question that you don’t think about often – but should. This article will cover some of the most common digital marketing reasons why your
Whomever tells you email marketing doesn’t work is not telling you the true story. Email marketing technology is used by 82% of B2B and B2C companies with ROI’s 4X higher than direct mail. As people continue to receive more and
So you have done some reading and research about attracting customers online and keep seeing the word “engagement” thrown around. You know what the word means but how do you do it online with social media? Engagement is a key
Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. With over
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