5 Social Media Mistakes To Avoid
Your social media’s primary objective should be to connect with your community and share useful information so that you can gain valuable insight into your audience and how your business products or services can help meet their needs.
Probably the biggest mistake many small businesses make is to treat every post as an advertisement for their business. The statistics clearly show most consumers will unfollow a brand if they post too many ads with a hard sell.
While there are no hard and fast rules, many small businesses can avoid this problem by following the 80-20 rule of posting (i.e. 80% of your posts should inform, educate and provide value and 20% promote your product or service)
2. Ignoring your audience
Any business that posts without engaging with follow