6 Reasons Why You Should Update Your Business Website this Year
It is essential for small business owners to maintain a presence on the web. Many have a website created and assume they are all set to reap the rewards of being online.
What they don’t plan for is revisiting their website every so often to make updates for content or changes in technology and design.
In this article, we will review 6 reasons why you should update your business website this year.
1. Update website for mobile visitors
According to Statistica, accessing the web via a mobile device accounts for over half of web traffic worldwide. That means that your website needs to be optimized for mobile devices.
Each page of your site will show up differently depending on the device your visitor is using and thus your web designer needs to ensure that your site is properly configured to give those visitors a positive user experience when viewing your site on their phone or tablet.
2. Upgrade your website with multimedia
It is no secret that some of the best customer engagement rates found on websites and social media platforms are tied to the use of multimedia-based content. If there was one winner in 2020, it was probably video. With everyone online all the time, video became more crucial than ever for marketing and communication. According to Biteable, 60% of businesses use video as a marketing tool and 94% of marketers who use video plan to continue.
3. Update your website with search engine optimization
Valuable, relevant information on your site is the draw for your customers. You can have great articles, content, FAQ’s, blogs and product or service information, but if it’s not properly tagged and optimized, the search engines can’t find it, which means no one else can either.
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through “organic” search engine results.
I recommend reading the following articles on SEO to give you more in-depth knowledge on the importance of having your website content properly handled for maximum reach to potential customers.