Is Your Website’s Homepage Any Good?


Your website’s homepage is the most important page on your website. Homepages get more traffic than any other page. The major objectives of your homepage are twofold:

  1. Tells the visitor who you are and what your business does
  2. Convinces them to visit other pages on your site

While different website designers will tell you different content that should be included in your particular businesses homepage, here are a few best practices that most will agree upon:

Header and Logo

Your logo should be big enough to make clear who owns your site, but most website design platforms limit its size, which is why it is not always a good idea to include your tagline with your logo on your homepage. The header should include your primary focus keyphrase so that search engines (like Google) will find you. 

Navigation menu

Most sites use horizontal menus that collapse into a hamburger icon on mobile devices. It is important to use specific menu items that clearly tell visitors where to find the information they are looking for. Drop down sub-menus should be large and easily clickable. Descripti