Why you need to have video testimonials on your website

Video has become the most commonly used format in content marketing, overtaking blogs and infographics. (HubSpot, 2020). That is why small business owners and marketers are creating video content as part of their digital marketing strategy more than ever in 2021. 

What is a Customer Testimonial Video?

A customer testimonial video is a review video by a customer who has used your product or service and is willing to talk about it, explain their experience and share their views with others.

You can use these testimonial videos in many successful ways as part of your digital marketing strategy. Research shows that 97 percent of consumers consult product reviews while 85 percent of consumers seek out negative reviews before making a purchase.

Video testimonials by your customers do a great job of persuading people to take action.

Below are