A Basic Social Media Strategy For Small Businesses During The Pandemic

How does a small business sustain itself during the COVID-19 Pandemic? You read about the number of businesses closing and wonder how you can make the best of a bad situation. So how do you intelligently and economically market your small business during these challenging times? If these questions are keeping you up at night, you’re not the only one.

So many people are sequestered in their homes that the demand for online content has soared. Here are some basic social strategy techniques that any small business can deploy during the pandemic:

Focus on building a following

When consumer spending is down and limited to necessities, expecting your online marketing to boost sales may not be practical. However, it is a great time to build your online following by putting out valuable and relevant content for your followers. 

How-to videos, informational podcasts and blog posts can be incredibly powerful ways to engage your audience and build followers. Show what value you can provide for people during the pandemic. One caution: Revise your messaging to a softer tone if you believe it could be considered insensitive or tone deaf. You want to inform and engage, not alienate or anger potential customers. 

While future budgets for marketing may be uncertain,