During this global health crisis, small businesses are fighting to stay alive. Those that are open and doing business are faced with tough choices. Depending on your industry, that may mean that you are challenged with more competition than ever before. Can your small business social media marketing perform wisely these days when you just don’t have the resources?
Here are 4 tips to make your small business standout on social media… today.
1. Setup a content strategy and calendar
Analyze what content (blogs, videos, social posts etc) will resonate with your audience. Then adjust the message for the times. Your business and brand cannot afford to be tone deaf during challenging times. Offer support to your customers by providing information that they will find valuable, helpful and relevant to what they are facing in their lives. Can your products or services help them? If so, tell them why and how. Small business social media marketing is critical these days….just be honest and truthful.
Make sure your posting schedule is regular, whether that be once a day or once a week. Determine what days and times your posts are getting the most views and clicks and then post on those days as consistently as possible. This way your audience will know when to expect your posts.
2. Pick the most relevant social media channels and use visuals for maximum impact
Are you targeting B2B’s? Consider LinkedIn postings. B2C’s with a visual message – Instagram. B2C’s within a local area – Facebook posts can impact that audience.
More than ever, the world is turning to video for information, education and entertainment. In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing.
All the major talk-show hosts have been broadcasting from their homes in a simple, honest and very personal manner to get their message to their audience. You and your business can do the same without a large expenditure on equipment, time or money.
YouTube has always been a great platform for attracting new customers, so create a “homestyle” video simply using your smartphone and have it edited and posted by your social media professional to get your message into the marketplace. Tell a story or share a customer’s story about how your product/ service made a difference in their life. It’s fast, relatively inexpensive and inline with the challenging times we are living in these days.
3. Maintain consistent branding across all social channels
Make sure you are using consistent fonts and colors schemes in your posts and messages so that you provide a consistent look and feel to prospects and customers. Doing so will make it that much easier for them to recognize and identify with your brand.
4. Pay attention to the numbers
Your social media marketing professional can help you create and curate your social media content and then review the analytics to help you determine what is working, where and when it is having an impact and conversely, what, where and when it is not. They should provide you with reports on a regular basis so that you can ensure you are putting your eggs in the right baskets.