Small Business Marketing Tips for 2023


As businesses continue to recover from the pandemic, 2023 should be an interesting year for small business marketing as trends shift.

Driving website traffic to your site will be a little more complicated than simply posting on Facebook, putting videos on YouTube videos and getting people to read your blog posts.

As technology continues to evolve and with higher consumer expectations, new trends in interactive content, brand building to strengthen customer loyalty and using social media to converse with your customers will be at the forefront of small business marketing for 2023.

As 2022 comes to a close, I thought it would be good to summarize some marketing tips for 2023 with links to more in-depth articles for these critically important marketing topics. 

Here are some small business marketing tips for 2023. Click on the links to learn more:

1. Tell Your Brand Story

2. Make Sure Your Website is SEO-Friendly

3. Use Social Media To Engage With Your Customers

4. Measure Your Results

5. Create Content using Storytelling and Customer Testimonials

Hoping your digital marketing efforts for the new year are successful and grow your small business audience!

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Jay Goldstein

Jay is the Founder of Orange Energy Media and writes on a variety of digital marketing topics. He enjoys working with growth-oriented small business owners to provide guidance and support.

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