Small Business Marketing Budget Recommendations for 2022


In the simplest terms, your marketing budget should be a percentage of your revenue. 

The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin – after all expenses – is in the 10 percent to 12 percent range.

How to maximize your marketing budget

Three key ways to attract new clients using marketing

The key to keeping marketing spend low while getting the most bang for your buck is to prioritize how you spend your budget. The three key ways to attract new clients or customers. They are, in order of priority:

  1. Word-of-mouth referrals

  2. Search Marketing

  3. Paid Advertising

Word Of Mouth Referrals

There is no marketing tactic more powerful than one person telling another person how terrific your business is. Word of mouth referrals will always b