How SEO and Content Marketing Can Solve Business Problems
So what business problems can SEO marketing solve and how is content marketing connected to SEO?
The problem lies in the disconnect between SEO and content marketing.
A study conducted by Moz showed that higher traffic and greater levels of engagement correlate to improved search engine rankings. So regardless of a site’s traffic sources, the more you can improve its visibility, the better it may perform in Google search.
Many digital marketing professionals would agree that consistent blogging and content marketing are the best ways to achieve better performance in Google search. So how does content marketing relate to SEO and how are they different?
The Relationship between SEO and Content Marketing
Simply put, SEO uses technology to improve the chances that your value based, targeted content will get noticed. There is no such thing as SEO without content. Content marketing is all about content. The application of SEO is the very basis of content marketing.
SEO uses keywords to attract traffic. Content marketing consists of blog posts, articles, videos and other forms of content using the keywords that you’re targeting. Good SEO requires a consistent output of content that your intended audience finds valuable.
So what other problems can good SEO and consistent content marketing solve?
Getting your content noticed by the right audience
It is critical to keep your website updated and create content that search engine crawlers can “index” which can potentially boost your search ranking. Further, when your content is highly shared and viewed by your target audience, you’ll receive an additional boost for creating helpful articles and other content that answers a visitor’s questions or helps them solve a business problem.
Building Trust and Credibility with your audience
Your potential clients and customers are going to look for information that reinforces their trust in your business. Building trust and credibility are hard, particularly in a virtual, digital world.
Having great content is important, but if that content isn’t prominent in Google searches, visitors may find what they need by clicking on a higher-ranked competitor.
Creating different kinds of content, including videos, blogs, and articles can contribute to the trust and credibility you are seeking – both with prospects and with search engines.
Receiving positive online reviews
From Amazon to Yelp to thousands of other sites, getting positive reviews for your products or services is a key element to getting customers to trust and respect your business.
Online reviews are also important as a component of a successful SEO strategy. Google and other search engines will feature profiles of businesses with a high number of online reviews to the top of their search results. Those with negative reviews (or no reviews at all) are pushed further down the list, making it more difficult for customers and potential clients to find them.
Getting traffic, leads and revenue for your business
Since SEO can help you get in front of the right people and provide them with the information they need to become customers, you want to ensure you are employing both an SEO and content marketing approach that will draw attention by generating traffic to your website.
There is nothing more fruitless than spending thousands of dollars to design and build a website that may look wonderful but is not optimized for search engines. The same goes for those who post a few (un-optimized) blog posts and then never add additional content to draw visitors back to their site.
In conclusion, a combination of a good SEO strategy with consistent content marketing will help alleviate these business problems and make you competitive and relevant in your online niche on the web.