How SEO and Content Marketing Can Solve Business Problems

So what business problems can SEO marketing solve and how is content marketing connected to SEO?

The problem lies in the disconnect between SEO and content marketing.

A study conducted by Moz showed that higher traffic and greater levels of engagement correlate to improved search engine rankings. So regardless of a site’s traffic sources, the more you can improve its visibility, the better it may perform in Google search.

Many digital marketing professionals would agree that consistent blogging and content marketing are the best ways to achieve better performance in Google search. So how does content marketing relate to SEO and how are they different? 

The Relationship between SEO and Content Marketing

Simply put, SEO uses technology to improve the chances that your value based, targeted content will get noticed. There is no such thing as SEO without content. Content marketing is all about content. The application of SEO is the very basis of content marketing