6 Local SEO Solutions for Small Business Owners


Small business owners who read this blog are probably aware of search engine optimization (SEO) and what it is, but you may not understand what local SEO is and why it is important for your business.

The key difference between SEO and local SEO is which search results you want to appear in. 

SEO is about ranking in search results that don’t depend on a specific location (i.e. national or international search results). On the other hand, local SEO is about optimizing pages and sites for region-specific results, such as ‘near me’ searches. These kinds of searches enable users to find products and services available in their local area.

Here are some solutions for small business owners who want to improve their Local SEO:

1. Have and maintain an updated website

A small business website should meet certain conditions to be effective for local search.

Items such as  loading speed, security and user experience are crucial. Take a look at our article about why you need to update your website regularly to make sure it is up to snuff. 

2 . Improve your Google Business Info

To get your listing to appear in local search on Google Maps and Google Search, you need to create a Google Business listing with up-to-date information.

Make sure you or your digital marketing professional keeps your business information  up-to-date and verifies your business location(s). Include your logo and photos of your business.

Ensure that your Google Business page clearly states what products/services you offer and where you offer them.

3. Maintain your On-Page SEO

Here are the key on-page SEO elements your digital marketing professional should be focusing on:

  • Title tags
  • Meta tags
  • Header tags
  • Page content
  • Images
  • Name, address and phone 

4. Obtain and Maintain Online Reviews

Google Business, like Facebook, allows visitors to leave a review of your company. If your company has a good rating, people will be more likely to click through to your website from social media platforms.  

You should be asking all your customers who have had positive experiences with your company to post an online review. You may want to direct them to the channels you are most active on with a direct link via email or text. 

If you get a negative review for any reason, react by responding and solving your customer’s problem. Then, once you have, ask them to change their review afterward.

This article will provide you even more information on the importance of customer reviews for small businesses. 

5. Integrate Your Social Media Campaigns

In addition to supporting local SEO efforts, integrating social media also helps you build tr