If you’re struggling to drive traffic to your website, welcome to the club! Many small business owners encounter difficulty when trying to increase website traffic and drive sales and revenue.
If you are like most business owners, you aren’t familiar with the digital marketing tools and methods to drive traffic to your business website, so this article will explain some techniques your social media marketing company will likely use to do so in a simple, easy to understand format.
How to Drive Traffic to Your Business Website in 2020: Top 6 Methods
1. Blog Post Creation and Curation
The key reason for regularly posting blog articles on your website is to tell search engines like Google that your website is constantly being updated and to index each new page. This in turn makes your site more visible in search results for the specific keywords for which you are trying to rank.
2. Use social media platforms
Once your content writer creates your blog post, article, video or podcast you need to have it published on your social media channels.
3. Try paid advertising
You can spend $1, $100 or $1,000 on paid ads to complement your organic non-paid advertising efforts. Paid advertising can get expensive and that’s why you need to know things like conversion rates and click through rates.
This is where you need to turn to a paid-ad social media specialist to work with you to determine which keywords you want to target to reach your intended audience, how much it will cost, and to evaluate the results with you so that you can decide whether those marketing dollars spent makes sense for your business.
4. Create and optimize different types of content
Blogs are a great inexpensive way to drive website traffic, but different types of content may work best for your audience. Some potential customers might like ebooks, while others may want to view videos on YouTube or case studies on an industry-related topic. By giving your audience various kinds of interesting, valuable and relevant content, you’ll keep them engaged and coming back to your website more often.
Keep in mind that you need to optimize all your content to be SEO-friendly since without driving traffic to your website there will be no one there to read it! Learn more about the basic SEO practices to optimize your website here.
5. Make sure your website is easy to navigate and mobile-friendly
Having a website that is beautiful to look at but difficult to navigate doesn’t make any sense. Ask a friend to try finding a particular piece of content you are proud of on your website. If they can find it, congrats!…..your site is easy to navigate. If not, discuss with your web designer how your website is structured to make your valuable content easier to find.
It is also critical that your web designer ensures your website can be viewed across multiple browsers and is mobile-friendly. Google provides a simple test site to determine if your website is optimized for mobile devices.
In 2020, more users will access your website using a mobile device than ever before given the proliferation of smartphones and tablets today. Click here for recent statistics about mobile search.
6. Use Email Marketing
Data shows that email marketing is still the most effective marketing channel. This is because people use email more than other platforms. A strategic email marketing campaign is more important and cost effective than ever for small businesses to compete in the digital marketplace.
To drive traffic to your business website in 2020 using email marketing, you need to:
Start building an email list, if you don’t already have one
Drive traffic to your landing page and encourage visitors to provide their email address in exchange for a free download, discount or other valuable promotion
Send your emails on a regular schedule to inform, educate and remind potential customers of the value of your products or services.
Keep your emails short and to the point. Don’t sell your product or service in every email. Make sure the content is relevant and provides value to that particular audience.