How Storytelling Can Boost Your Digital Marketing Efforts
Digital Marketing is all about connections – Connecting with your audience through relevant content that they will find valuable.
So why is the best way to connect with someone always through a story?
It’s because stories make things more relatable, more humanized for potential customers, especially these days when social interactions are so limited due to the challenges the world is facing.
That’s why it is one of the best marketing tactics for connecting with customers right now.
Marketers spend a lot of time thinking about how we can grab somebody’s attention but this is not the way to think about digital marketing, especially now.
Instead, focus on how you can earn your prospect’s trust and build credibility around your brand.
When customers are thinking about what solutions you have, show them you understand and empathize with their problems.
The best digital stories that are told today are the ones which include everyone. If you can incorporate your customers, clients, or employees in the tale that is being created, then your response levels will generally be more positive. Storytelling gives you an opportunity to provide evidence of your expertise in a variety of ways.
Show, don’t tell
Visual storytelling is an important method for educating, entertaining, informing, and making your audience want to come back for more. It brings life to your ideas, your brand values and what your products or services stand for. It lets you show, not just tell.
Show customers how you feel about something. Think about how you’re telling the story – the words and the voice you’re using to tell your story. Will your words resonate with that audience? If not, find a content writer who can research your target audience to determine how to best reach them using words, pictures and most importantly, video.
This means you must spend time and money to develop the relevant text, audio, and video content which will drive your point home for your online and social media audience. You also must continually produce new content to stay relevant in the minds of those who will likely want to see more about your brand before they decide to actually visit your website and do business with you.
Many content marketers are taking digital storytelling to a new level by turning to YouTube, LinkedIn Live, Facebook Live, and other networks for real-time discussions. Combining streaming with storytelling can help build your brand