5 Proven Email List Building Tips For Small Businesses
Numerous studies have confirmed that email beats out every other form of online marketing in terms of ROI.
According to the Direct Marketing Association, email has an ROI of $40 for every $1 spent. Organic search nor paid advertising cannot make such a claim.
Email list building is a proven method for growing small businesses for the following reasons:
- It is an inexpensive but effective strategy to grow your small business
- It allows you to Inform your audience using a medium that almost everyone checks daily
- It provides a low cost medium to deliver a personalized message to a targeted audience
- It helps you convert prospects into customers and grow your revenue
Here are 5 proven email list building tips every small business should consider:
Provide lead magnets using compelling content
Lead magnets provide potential customers with a valuable offer in exchange for information (usually their name and email address). Examples of lead magnets are discount coupons, free ebooks, whitepapers, video training or podcasts. By providing someone you believe they will value, you increase the chance of a higher click-through rate (CTR).Promotions and contests
Everyone likes to win something in a contest, especially when entry in nothing more than a decision to share an email address. The better you know your audience, the easier it will be to decide on what will motivate them. For example, if you sell auto parts, an auto enthusiast may provide their email address to win a free car cover in which they need to correctly identify the model year of rare cars in a photo gallery.Free Trial Offers
Another offer many service businesses use is the free trial. Giving away a trial service for a short period of time is a great way to introduce your service to a potential customer (allowing them to “kick the tires”) before making a commitment to purchase
