How to Promote Your Small Business with Digital Advertising


As a small business owner, you may not be at the forefront of developing technology as larger businesses often are, but tech still plays a vital role in the growth and efficiency of your business. Growing your customer or client base just through referrals without any digital advertising is not sustainable today in this online world. 

Connecting Digitally to Promote Your Business Online

Small businesses are finding it’s more important now than ever to find creative ways to break through the digital noise and keep your brand relevant. Thanks to the current digital marketing and social media landscape, you have a variety of digital tools to stay connected with both prospects and clients. 

Many small businesses need to be made aware of the benefits of the internet and other digital tools.

Amongst the least digitally engaged small businesses, 40 percent believe that digital tools are “not relevant for my business,” and 38 percent that “they are not effective for my business.”

That is an astounding finding, and indicates that less digitally engaged businesses may be unaware of the benefits associated with digital tools. This suggests that efforts to improve digital use across the United States should focus on exploring and increasing awareness of the benefits that can be realized through digital technologies.

Shift to Digital Advertising

This year and further into the future, advertising models will continue to shift toward digital media and social media advertising which will help your lead generation and brand awareness in your marketplace. Promoting your small business with digital advertising is an easy and cost-effective way to generate those leads and boost your revenue.

 “That’s why digital leaders across industries tell us they plan to spend, on average, 25% more on digital marketing in 2021. And 25% is just the average — some plan to spend significantly more” – Kevin Alansky, Chief Marketing Officer at Higher Logic

Don’t be afraid to get your feet wet and invest in a social media marketing campaign. Entry costs are low, and you might be surprised at how effective this advertising model can be. 

In addition, these digital communication tools are a great way to keep your current client’s informed of your current business promotions and provide upbeat content during tough times.

Social media advertising

Small businesses will continue to adopt social media advertising in 2022. Social media advertising encompasses many areas, like pay-per-click marketing.

“As more businesses start micro, social advertising will continue to grow as a cost-effective and efficient way to target specific audiences,” said Matt Rosenberg, Senior manager of media relations at Weber Shandwick. “The ability to create uni