First impressions are critical. You want to make sure that when people come across your social media channels, they instantly get a feel for who you are and what you’re about.
Branding is about creating a unique personality for your business. It’s not just about having a logo and a website; it’s about developing a distinct personality that people recognize and associate with your company. The tone of voice you use on your company website, social media posts and other marketing messaging should be consistent and reflect your brand.
There are 2.1 million negative mentions about U.S. brands on social media every day. If you don’t want that statistic to include your company, you need to work at creating a strong and authentic connection with your audience on social media sites.
Here are 3 reasons why your brand voice matters:
- It differentiates you from your competitors
- It helps you build a community
- It humanizes your company messaging
You can only stand out so much on the basis of your visual content, logo or product features alone. Your written content needs that same attention and consistency you give to the other elements of your brand presence.
Knowing your target audience is critical to developing and using your brand voice on social media. How does your target audience interact with you and how do they speak to you on your social media channels? What messaging traits do your top-performing posts have in common?
As you evaluate your target audience, list out traits and common vocabulary you want to use in your brand messaging. From here, you’ll be able to note what your brand’s personality currently is and then begin the process of brainstorming more traits that you want to emulate. Your digital marketing professional can help you evaluate your target audience and craft your social media messaging.
If you want to stand out online, you need to really think about how you present your business. Developing a strong brand voice and using it consistently across social media platforms is the perfect place to start.
