Why your brand voice on social media matters

brand voice on social media

First impressions are critical. You want to make sure that when people come across your social media channels, they instantly get a feel for who you are and what you’re about.

Branding is about creating a unique personality for your business. It’s not just about having a logo and a website; it’s about developing a distinct personality that people recognize and associate with your company. The tone of voice you use on your company website, social media posts and other marketing messaging should be consistent and reflect your brand.

There are 2.1 million negative mentions about U.S. brands on social media every day. If you don’t want that statistic to include your company, you need to work at creating a strong and authentic connection with your audience on social media sites.

Here are 3 reasons why your brand voice matters:

  1. It differentiates you from your competitors
  2. It helps you build a community
  3. It humanizes your company messaging


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