4 Ways Your Small Business Can Benefit From Blogging
Are there ways to grow your website traffic, attract new customers and build loyalty and trust with current customers….without spending a lot of money?
The simple answer is yes – by starting a blog on your website.
Having a blog on your website will help you:
- Bring traffic to your site
- Nurture and convert customers
- Differentiate you from other similar businesses.
- Build demand and interest in your products or services
So why doesn’t every small business website have a blog?
Two reasons: time and consistency. Blogging does not require an outpouring of money but does require an investment in content development time and as high a frequency of postings as possible (at least once a month if not more). The more blog postings created – the more benefits your business will reap.
Let’s dive deeper into the benefits:
Bring more traffic to your site
It’s a no-brainer that if you post valuable, relatable content and do it on a regularly scheduled basis, your audience will come to your site.People want to learn about topics that are relevant to them, so posting content that interests, educates and/or entertains them will increase traffic to your site.
Grow your existing audience and attract new visitors
Do you do online research before buying a product or service? If you are like most people, you do, especially when the product or service has a high price tag or solves a particularly difficult problem.
A blog with
