Marketing on social media is no longer an option for small businesses….it’s a requirement. Social media marketing is also the right thing to do.
4 Key Reasons to use Social Media Marketing:
- Social Media is cost-effective
- Increased brand visibility
- Inexpensive engagement with your customers
- Conversion of social media “followers” into customers
Many small business customers I speak to say “But I already have a Facebook page for my business”. If you have a Facebook page for your business, that’s great. You’re headed in the right direction.
Just having a Facebook page won’t be enough to maximize your reach unless you use the platform properly. You’ve got to keep up with the latest social media trends and apply them to your small business.
ORGANIC OR PAID TRAFFIC?
Along with many other social media strategists, I am a huge proponent of building and persistently improving “organic traffic”.
Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.
Many small businesses starting to market on social media wanting to to take their social media strategies to the next level also pay for advertisements. Technological advances now make it much easier to set up ads to target a specific demographic. This helps a small business target precisely the type of customer they want to target.
WHICH SOCIAL MEDIA NETWORK IS BEST FOR MY BUSINESS?
All the major social networks offer advertising options. The question is which networks are right for your business.
To answer this question, you need a social media strategy to help you determine who you want to target, where to best find them and then how to best implement that strategy.
When thinking about which social networks to use for advertising, look at which ones perform well organically. Networks where your content naturally strikes a chord with potential customers are an obvious choice for your first social ad campaigns.
When choosing a network to place your online ad, it’s also helpful to know which networks are most popular with your target audience.