Affordable Online Marketing Tactics for Small Businesses With Small Budgets
In difficult times, it may be impossible for you to focus on marketing with everything going on. Keeping your marketing efforts going is a must if you want your business to remain competitive and stay afloat.
Here are some affordable, online marketing tactics you can employ without breaking the bank:
1. Start a Blog
I know that starting or writing a blog post is right above your desire to go to the dentist, but fret not. There are plenty of professional content creators that can do this for you and keep your online and social media presence humming along.
Blog articles are a simple, low cost way to drive traffic to your website by providing and sharing valuable content with your social media followers. As far as unpaid ways to create traffic, blogging should be one of the tools in your tool bag. Just keep in mind that consistency and frequency (in addition to relevant content) is needed to start developing a following and increasing your search engine rankings.
2. Stay active on social media
Maintaining a social media presence means engagement with your followers and gives you the opportunity to increase brand awareness and drive traffic to your website.
Consistency is the key. If you don’t have the time or patience to post relevant and valuable content to your followers, hire a social media marketing professional who can create and execute a basic, affordable social media strategy to ensure you remain in front of customers on at least one of the main social media platforms. Make sure they provide you with regular reports of the information you will need to make smart decisions about how and where to spend your hard-earned marketing dollars.
3. Create a Facebook Business Page
A Facebook Business page is a completely different animal from a personal page. It is all about promoting your business. A Facebook business page is one of the best ways to connect with your customers and build a following for your company.
4. Start a YouTube Channel and post videos
According to research by Search Engine Journal, YouTube is currently the world’s second largest search engine behind Google (which owns YouTube). It currently plays over one billion hours of video each day.
Creating a quick, informative video about your products or services does not require expensive equipment or professional editing. It can be done with your smartphone and an app that can create a marketing video that will attract and engage your audience. Then share your videos on your social media channels to further your organic reach and grow your audience.
You can take it one step further by taking advantage of LIVE streaming services like Facebook Live to engage your audience further and faster. Most users enjoy the live-action and unedited approach to live videos. This means you don’t need a fancy camera, set design or editing skills. Facebook Live is all about living in the moment.
5. Create More Lead Magnets with Email Marketing
Take that list of customer emails stored somewhere on your computer and put them to use by sending out periodic email campaigns highlighting special offers, discounts, value-added information and then continue to ENGAGE with them.
Email marketing is one of the lowest-cost, highest ROI marketing tactics ANY business can employ to bring back customers who haven’t heard from you in a long time. Use your website to collect emails through forms, landing pages, free trials and discount promotions.
Budgets are tight everywhere, but that doesn’t mean you cannot market your business effectively and cost-consciously during these leaner times. Try some of the above techniques to help your business continue to gain new followers, traffic to your website and customers to your door.