What might not be as obvious for small business owners and entrepreneurs is how to effectively engage with their social media audience at the right place, the right time, and with the right message. This is generally not something that most business owners are familiar with, so this article will point out a few tips on managing and engaging with your social media audience.
More likely than not, your business has multiple generations of customers on social media, and they vary greatly as to how they use social media to make decisions. While social media is one of the most popular ways to connect with existing and potential customers, using it effectively is not always easy to do.
Certain social media platforms appeal to one demographic while others appeal to an entirely different age or group. In other words, not all social media channels are right for every small business because each one is trying to reach a different