3 Low-Cost Ways To Market Your Business Online
Car manufacturers can afford to market their products to everyone. Most automobile companies have car models for just about every type of consumer with a variety of price ranges.
Most small businesses don’t have the capital, resources or customer base for non-targeted marketing, which is why it is so important for them to know and research their target audience and then use every marketing dollar wisely.
In this article, we will cover 3 low-cost ways to market your business online using proven tactics and methodologies that still stand the test of time. If you agree that building your customer base to grow sales is important to your business, then consider using the following practices:
1. Build an email list
Not only is email marketing a low-cost method for getting in front of potential customers about your business, it also offers one of the best returns on your investment.
The key to success with email marketing is to first attract the right customers to your website, something that’s not as simple as it sounds.
Offering compelling content like blog articles, infographics, videos and other online resources will help attract the right customers who will hopefully sign up to your email list.
Next, you need to provide them a good reason to join your list. Your digital marketing professional can assist you with designing an appropriate lead magnet (a value-based offer for your visitor) to guide that visitor into exchanging that offer for their email address.
Email marketing is not a one-shot deal. Once they sign up, you will need to share useful information with them on a periodic basis while trying to make the sale.
Effective email marketing is a skill that involves writing compelling sales copy along with creative design expertise. If you prioritize consumer needs and wants by adding value to their lives (rather than selling them in every email) you WILL succeed over time. It simply won’t happen quickly or overnight.
2. Create Engaging Videos
Creating online videos is one easy business growth idea that is both inexpensive and potentially very rewarding. While the technology has been available for quite some time, many businesses have not taken advantage of it.
Simply put, the business owner (or an employee) can take quick videos of your products, services or just yourself talking about the business using a smartphone or inexpensive video camera. Your digital marketing professional can then edit, tag, optimize and upload it to a website or social media channel as a link. Viewers can then watch the video immediately on their phone or tablet or later on their computers.
Videos can be both educational and/or promotional. Video engagement metrics show how powerful online videos can keep your business connected with prospects and customers between their visits to your website or brick-and-mortar locations.
3. Host a webinar
Webinars are a great way to promote any product or service. They also help you stand out as a trusted authority in your space when properly created and presented.
Hosting a webinar allows your business to showcase its expertise, industry knowledge, abilities, skills, products and services. Webinar hosting companies can also provide both live and recordable sessions which can be run online multiple times.
Webinars provide an automated selling tool for literally taking any product or service to market and reaching a wide audience quickly. The webinar medium allows you to gather potential customers and provide them with valuable information and resources to grab their attention and put your business front and center.
In summary, these 3 low-cost ways to market your business online all contribute to building a successful digital marketing sales funnel. By combining marketing tactics such as email marketing, video marketing and webinar hosting, you can generate traffic to your business and nurture your leads to become loyal customers who advocate for your business.